BIGELOW
Packaging Design + RebrandBigelow tea is one of the most recognizable and distinct tea brands in the world. Coming from humble and homemade roots, Bigelow is still family owned and has cemented itself as a classic. But what if Bigelow was marketed towards Gen-Z teens who aren’t already familiarized with the household staple? I rebranded the iconic Raspberry Royale flavor to look more tween-friendly, fruity, stimulating, and kawaii.