LIXIR

 Brand Identity +  Packaging Design




“Lixir” is a packaging project crafted through fantasy. In the olden days, before the expertise of webMD and Google Chrome, civilians looked for cures to aliments and chemical imbalances through consulting experts at apothecary shops. Healers would customize powerfully accurate potions for customers. Drawing from the essence of ancient knowledge, these elixirs encapsulate common afflictions faced by mortals: misfortune, heartache, insomnia, and weakness. Each cure is carefully crafted to address these universally painful struggles, offering a blend of magical ingredients tailored to restore balance to human condition.






“Liquid Luck”
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“Love Lure”
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“Sleep Spell”
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“Strength Serum”
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Labels according to essence type