STARZSKATE

Art Direction + Design + Event Production
sponsored by K2 skates, VacationInc, SAP mag, and Abibas
If I could only have one campaign to represent myself for everything that I am, it would be Starzskate. As a lifelong skater, skating is everything to me. K2 skates ending up getting involved and lending us 16 pairs of skates so that beginners could learn how to skate! VacationInc provided free sunscreen goodies, Abibas threw in some awesome tees, and SAP mag donated some gorgeous magazines. I asked my closest friends Crush, Luisa, Oju, and Knives to dj so that skaters and nonskaters could connect with one another through the universal vibration of sound! I knew that skaters were occasionally on their phones but that the diehards would be on the streets. So, I did an entire social media campaign accompanied with the fun part: good ole’ guerrilla marketing. I lost my mind for a bit, I did. But anything for skating, music, and my best friends. The event was held on May the 4th (be with you), starzskate was simply unforgettable and an ultimate dream come true.



motion graphic promotional flyer
11x17 wheat paste in LES
waiting for posters to print
8.5x11 flyer distribution on subway
djs Oju and Crush help distribute flyers
wheatpasting Supreme
cool people who told me I changed their life in the Supreme line
getting ticketed for skating 
friends Crush, Oju, and Hop at the dj booth
making an additional flyer out of the ticket I got for skating
skates from K2
8.5x11 flyers 
sunscreen from VacationInc
winners of skating superlatives with their prizes!
Kiki skating in K2
Oju djing while Luisa and Flynn finish building the dj booth



The beginning

I hosted an epic birthday party at a Brooklyn indoor skatepark, catching the eye of @rec.center, who invited me to lead a campaign that became my obsession. As a lifelong skater, it was a dream to share my passion with others.


Target audience

I knew that most skaters and those interested in learning to skate would be on their phones but that the diehards would be on the streets. Recognizing skaters and newcomers are online, I launched a robust social media campaign with NYC’s top DJs. 


Collaborators

K2 Skates: Lent 16 pairs of their iconic blades.
VacationInc: Provided stylishly protective sunscreen.
Abibas: Contributed awesome skate merch.
SAP Magazine: Donated youth-initiated magazines.


Strategy

Social Media Campaign: Skate clips, motion graphic flyers, viral moments, and influencers endorsing the event were our main tools. 

  • Designed engaging motion-graphic Instagram reels that were distributed within underground music, skating, streetwear, and trendsetting communities.
  • Leveraged fanbases of NYC’s talented and sonically renowned djs.
  • Utilized promotional IG stories and posts made by local influencers. 

Guerrilla Marketing: Wheat paste posters in Soho, Chinatown, East Williamsburg, and Bedstuy. Designed and printed flyers in popular sizes (8.5x11, 11x17, 18x24, 24x36).

  • Attended local parties in Downtown and Brooklyn on rollerblades, distributing 75+ printed posters to encourage youngsters to scan the QR code.
  • Wheat pasted posters across LES and Brooklyn near popular skate-centric spots like Union Square, Chinatown, and Bushwick. 
  • Bonus: Wore blue for two weeks straight. star-themed visuals to embed "Starzkate" and "Blue Park" in people's minds. 


Event day

Held on May 4th (Star Wars Day). Friends Crush, Luisa, Oju, and Knives DJed to bring together skaters and non-skaters by leveraging their fan bases and distinct sonic sounds. A custom DJ booth was built by Luisa and fellow skater Flynn. Beginner skaters were lent K2 blades. I was pleasantly shocked by how easy it was for everybody to pick up the basics of rollerblading! There were superlative prizes to won by event goers with categories like “Best skate fit”, “Best beginning skater”, and “Best skate trick”. Evidently, Starzskate was a blast. And it doesn’t stop after the event. After the success of Starzskate, we personally put together gift bags for all of the sponsors, hosts, and djing artists. We also created a post-campaign/recap from VHS skate footage, film photos, and POV content from the event goers. 



Outcome

This was a dream come true. Along the journey, I made so many friends that inspired me. Every person who had a role in this event truly uplifted one another through their kind words, support, and love for the sport. Starzskate showcased New York City’s unparalleled passion for skating, music, and community.